Post by dew on Oct 25, 2023 10:55:50 GMT
Deliver results for the company's bottom line. But we have to rank! If they then say keywords are the most important thing you want to report on, ask again why. The answer is usually because that's how you tell if your site is ranking for a certain term, or if yours is effective. Ranking happens for many reasons; a keyword or query is just the initiator of the process. After you make a page the best one for a specific need or topic, you can optimize it into the most powerful page possible. There are many keyword variations for any given topic, so your focus should be on the page and topic, not one or two keywords out of potentially hundreds. The two main factors you can influence your rankings have to do with your landing page.
Having relevant content and enhancing your pages is what you as a search moible number data marketer should focus on. View the factors most relevant to rankings in the annual Ranking Factors Survey. All the most important factors are related to the page. Your next question should be if I stop thinking about keywords, how do I know what content to develop to rank? , we really forget to talk to the users of our websites. Think of any keyword research presentation from the past few years (I've done and watched a few of them) and you'll find that many of them talk about Google.Keyword tools have the wrong numbers and take inspiration from elsewhere, mainly where your target market is.
If you want to know what to write to rank for a term, ask people who are searching for the topic what they are looking for and write it down. This changes the way we do research, but I think for the better. Change Reporting I'll walk you through how I started reporting page level changes and their performance. You should again report on the metrics you defined in your goal, but you'll need to replace keyword-specific reporting. I'm talking about the number of keywords sending traffic (this is my favorite), branded vs. non-branded.
Having relevant content and enhancing your pages is what you as a search moible number data marketer should focus on. View the factors most relevant to rankings in the annual Ranking Factors Survey. All the most important factors are related to the page. Your next question should be if I stop thinking about keywords, how do I know what content to develop to rank? , we really forget to talk to the users of our websites. Think of any keyword research presentation from the past few years (I've done and watched a few of them) and you'll find that many of them talk about Google.Keyword tools have the wrong numbers and take inspiration from elsewhere, mainly where your target market is.
If you want to know what to write to rank for a term, ask people who are searching for the topic what they are looking for and write it down. This changes the way we do research, but I think for the better. Change Reporting I'll walk you through how I started reporting page level changes and their performance. You should again report on the metrics you defined in your goal, but you'll need to replace keyword-specific reporting. I'm talking about the number of keywords sending traffic (this is my favorite), branded vs. non-branded.